Contractor Website Conversion Checklist: 21 Fast Wins

Above‑the‑Fold Trust

• Add a sub‑headline that promises outcomes, not features (e.g., “Booked jobs in 7 days”).
• Show 3–4 quick trust badges: years in business, license #, insured, service area.
• Place one primary CTA (“Get a Quote”) and one secondary (“See Pricing”).
• Use a phone CTA on mobile that opens the dialer.

CTA & Forms

• Make every CTA action‑oriented: “Request Quote”, “Book Inspection”.
• Use a short form: name, phone, email, brief project note. Keep it on the page.
• Add a reassurance line under the button: “No sales spam • 24h response”.
• Enable click‑to‑call buttons on mobile service pages.

Local Proof

• Show 2–3 short local testimonials with city names (“Festus, MO”).
• Include a mini gallery with 6–9 compressed photos + captions.
• Add a service‑area map or list of cities/ZIPs you actually serve.

Pages That Convert

• Create one page per high‑value service (Roof Repair, Repipe, Panel Upgrade).
• Each service page gets a unique headline, 3 benefits, short FAQ, and a quote form.
• Link related services together to reduce bounce.

Speed & UX

• Compress images (WebP) and set width/height on all images.
• Lazy‑load below‑the‑fold media; keep hero fonts/images preloaded.
• Use clear, 16px+ body text and 44px tap targets on mobile.

Copy Prompts (use and modify)

Try these plug‑and‑play lines where you’re short on copy. Replace the brackets.

• Headline: “[City] [Trade] That Show Up On Time — No Monthly Website Fees Ever.”
• Sub‑headline: “Flat‑fee website that turns visitors into booked jobs in days.”
• CTA: “Get My Flat‑Fee Quote”
• Proof: “Serving [count] happy homeowners in [city/region].”

What To Do Next

1. Choose 5–7 items from this checklist and ship them today.
2. Add a quote modal sitewide and track submits.
3. Review analytics after two weeks: calls, form fills, and CTR.